Newspaper Effects Online Tech Summary

NEWSPAPERS: IN DECLINE

Newspaper institutions are in competition with one another to ensure they have enough people consuming their products so that they can make money from advertising to safeguard their survival. However, it is becoming increasingly difficult for paper-based news forms to compete with the rise in e-media news services.

Over the last decade, the UK’s daily newspapers have lost some 2.25 million readers. Falling circulations mean less money through the till and newspapers’ other main source of income, advertising, is also drying up. In the last 10 years, advertising revenues have fallen by about 20%. In the struggle to stay profitable, newspaper companies are cutting staff, closing offices and, in the case of local papers, getting rid of titles. Some within the industry predict that within the next 10 years we could even see one or two of Britain’s biggest daily newspapers close.

 

Most institutions have been slow to embrace the web but are now using the platform to target audiences, but it is proving harder to make profits from online publishing than from old-fashioned printed forms. With so many free news sites to choose from, audiences are not prepared to pay money to read newspapers online. That means that they have to rely on web-based adverts to generate income. But it is not straight-forward as online advertisers have many more spaces to choose from and there is less certainty in terms of who will see these adverts, making the market more complex and competitive.

In a Summary I understand that because of E Media, newspapers are now finding it hard to survive as not many people purchase newspapers as they can receive news free online futher more consumers are now becoming producers and updating there own news article on the net. The internet growth has appealed to businesses now wanting to advertise their businesses on the net instead of newspapers. This means businesses have less funding or profit to survive which has now affected them being the decrease of journalists left in the industry.

Feature	Audience Gratification
Long-running chat boards	Interaction with their audiences makes audiences feel like they are being listened to which is good for the reputation of the institution.
Network of weblogs
Leaving comments on articles	Can make an audience feel powerful by creating the idea that they are challenging the news institution’s values
Readers can access articles online, on mobile devices through RSS feeds or on eBook readers.	This allows easier access for readers, if the article is available on most platforms it has more of a chance of being seen as readers use all platforms so it makes it easier to access the article.
Varied selection of categories in easy accessible genre areas	Allows a mass audience to visit the website, furthermore certain audiences can choose what they want to read. Some people may want to read about the sport but some may want to read about technology. Easier for audiences to access what they like and want to read.
Images	It gives detail to the article which allows the reader to visualize and understand the article better if they hadn’t understood if from the words. It brings out the emphasis in the article as well. Images appeal to all readers.
Podcast	Similar to images, but again it’s good to hear something as you are more likely to take it in rather than reading something. Podcasts is good for people who can’t read English or are bling.
Access to paper-based content
Dating sites/ personals	Gives you a chance to interact with other people.