Apple Maps 'is life-threatening' to motorists lost in Australia heat
Inaccuracies in Apple Maps could be "life-threatening" to motorists in Australia's searing heat, police have warned.
Some of the drivers had been without food or water for 24 hours.
Apple's software was heavily criticised by users when it was released in September.
Last week, chief executive Tim Cook admitted Apple had "screwed up" and was working to improve the program.
However, Apple soon backtracked, posting an apology notice on its website.
"We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better," said Mr Cook.
In my opinon this is very bad for apple as a business because it could lead customers or potential customers not to purchase there phones and buy a phone from samsung. this means the market share will be taken over by competitors and sales and profits will decrease for Apple. they need to compensate these customers to earn the respect back.
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